1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve performance, and provide analytical information to website owners.
Cookies can be session cookies (deleted when you close your browser) or persistent cookies (remain on your device for a set period or until manually deleted).
2. Cookies We Use
| Cookie Name | Type | Duration | Purpose |
|---|---|---|---|
cookieConsent |
Essential | 1 year | Stores your cookie consent preference to avoid asking on every visit. |
_ga |
Analytics | 2 years | Google Analytics — distinguishes unique visitors. |
_ga_* |
Analytics | 2 years | Google Analytics 4 — maintains session state. |
_gid |
Analytics | 24 hours | Google Analytics — distinguishes visitors within sessions. |
_fbp |
Marketing | 90 days | Facebook Pixel — used for retargeting and measuring ad effectiveness. |
_li_fat_id |
Marketing | 30 days | LinkedIn Insight Tag — tracks conversions from LinkedIn campaigns. |
3. Cookie Categories
Essential Cookies
Strictly necessary for the website to function. These cannot be disabled as they enable core features such as security and your consent preferences.
Analytics Cookies
Help us understand how visitors interact with our website by collecting anonymous statistical data. This allows us to improve the user experience over time.
Marketing Cookies
Used to track visitors across websites to enable us and our advertising partners to display relevant advertisements and measure their effectiveness.
4. Your Cookie Preferences
You can update your preferences below. Essential cookies cannot be disabled.
5. Third-Party Cookies
Some cookies on our site are set by third-party services (e.g. Google, Facebook, LinkedIn). These parties have their own privacy policies which govern how they use the data collected. We encourage you to review their policies:
6. Managing Cookies via Your Browser
You can control and delete cookies through your browser settings. Note that disabling certain cookies may affect website functionality.
To opt out of analytics tracking across sites, visit Google Analytics Opt-out.
7. Changes to This Policy
We may update this Cookie Policy from time to time. The revised policy will be published at kangaroo-marketing.com/cookies with an updated effective date.
8. Contact Us
For any questions about our use of cookies: Kangaroo Trade Marketing Ltd · 71-75 Shelton Street, London, WC2H 9JQ · hello@kangaroo-marketing.com